This video shows the most spectacular part of the 3-days intensive training with the sales instructors of Mexico, Guatemala and the USA from Bimbo Group (bread production). Breaking up the negative reflection of the mirror (please do not try without professional preparation!) corresponds to the second key of the Creative Leader and went in depth of the internal process to release old paradigms and be the new “integral salesman”. The training as a Tailored Solution was the result of the situational analysis and creative exchange with the director of international sales; aiming to achieve optimal outcomes.